I strongly believe that unless one is completely aware about the benefits and the need for an action, they will not adapt it. The same applies to healthcare and there is a pertinent need to make people aware about its significance and we at Rejove would always focus in that direction. Marching ahead in our mission in the coming times in line with the three-year theme (2021-2023) unveiled by the World Dental Federation of ‘Be proud of your mouth’, we will make the masses take this up in a more serious manner. And to achieve this goal, dissemination of accurate information and creating awareness of available treatment options is the first step. We plan to organize medical awareness camps in rural areas. We are also looking at tie-ups with rural healthcare centres to reach out to a larger audience. We will also continue our endeavours to invest in technology and equipments to bring down cost of treatments without compromising on quality. Further, our focus will be on introducing hybrid treatment plans, including mobile treatment options, for making healthcare reach to the masses without burning a hole in their pockets.